Market research firm BrandSpark surveyed 5,000 Canadians for their “Most Trusted Awards,” which looks at Canada’s major services and retail categories, and the votes are in! RE/MAX is named the “Most Trusted Brand for Real Estate.”
RE/MAX surpassed runners-up Royal LePage and Century 21, and continue to hold the top spot in the real estate realm.
How Winners are Determined: More than 5,000 respondents surveyed in 2017 determined the 2017 BrandSpark Most Trusted Awards retail winners through their “top of mind” responses for retail and services categories in which they shop. BrandSpark researchers analyzed the unaided responses and the reasons for trusting the retailer or service. Results were ranked based on the greatest volume of mentions, and if the difference between retailers or services nationally was less than three percent, ties were declared.